Written by Amanda Clarke, managing editor, deal hunter

Black Friday is approaching, and as a typical Amazon fashion, the retailer wasted no time in offering daily discounts. On November 17, they officially kicked off the shopping extravaganza, with almost every product category featuring discounts that you shouldn't miss.

Amazon

Up To 60% Off Amazon's Top Deals Of The Day

See Offers

Customers are encouraged to frequently visit amazon.com/blackfriday during the deal events, as new deals will be released every five minutes. By doing so, customers can stay updated on the latest deals and ensure they don't miss out on any opportunities to complete their holiday shopping lists.

Take advantage of incredible discounts on Black Friday Football on Prime Video. Witness the thrilling showdown between the New York Jets and the Miami Dolphins on November 24, marking the first-ever NFL game on this special day. Tune in from 1:30 p.m. EST and enjoy not only the game but also exclusive offers from renowned brands such as TCL and Dyson. All you need is an Amazon account to stream this exciting event on Prime Video. Don't miss out on this opportunity to score amazing deals while enjoying the game.

Begin on November 17 (Friday).

End on Cyber Monday 2023 on 27 November(Monday).

With hundreds of new deals being offered on Amazon every day throughout the holiday sale, we've compiled a list of the best buys for you first, and we'll be updating it continuously after that.

Compared to last year's event:

- Offer customers MORE shopping time.

- Selected products from popular brands such as LEGO, Lancôme will be sold at the LOWEST prices of the year so far.

- IT Cosmetics products will be discounted up to 50% OFF

- BISSELL products up to 42% OFF

- Le Creuset products up to 33% OFF

Amazon Black Friday Deals You Can Shop Now

Skincare & Make-up Products

🔝Up to 50% on select IT Cosmetics skincare and makeup

🔝Up to 43% on select Shark hair care products

🔝Up to 30% on select Lancôme makeup, skincare, and fragrance

Shop Now

🔝up to 50% off COSRX Skincare

Shop Now

GET IT

Home & Kitchen Products

🔝Up to 44% on select Ninja kitchen appliances

🔝Up to $400 on select De'Longhi coffee and espresso machines

🔝Up to 33% on select Le Creuset Dutch ovens and cookware

🔝Up to 30% on select Dyson vacuums and air purifiers (November 22-27)

🔝Up to 20% on Blueland's plastic-free dishwasher tablets

🔝Up to 42% on BISSELL Little Green, CrossWave, and HydroSteam vacuums

🔝Save 25% on Ruggable x Sarrah and Verena washable rugs

GET IT

Toys & Games

🔝Up to 50% on select NERF products

🔝Up to 30% on select Barbie dolls and playsets, and on select LEGO sets and building toys from Magna-Tiles

🔝Up to 30% on select Disney, Marvel, and Star Wars toys, apparel, bedding, and décor

GET IT

Electronics

🔝Save $100 on the Sony ZV-1F Vlog camera

🔝Save $19.01 on Apple AirPods Pro

🔝Up to 40% Tablets from Samsung, Google, and more

🔝up to 40% off Echo Smart Speakers and Free Smart Bulb Bundles

🔝Up to 29% on select Kindle e-readers including Kindle Scribe, Kindle Paperwhite, Kindle Paperwhite for Kids, and Kindle (2022)

GET IT

Amazon Black Friday Shopping Tips 

1. Sign up for Amazon Prime to get access to exclusive Black Friday deals and other benefits throughout the year.

• Become an annual member of Amazon Prime during Black Friday and Cyber Monday to take advantage of exclusive member-only discounts and a wide range of benefits throughout the year. With "Buy with Prime," you can enjoy fast and free delivery, same-day or next-day delivery options, seamless checkout experiences, and free returns on eligible orders.

2. Take advantage of the Buy with Prime feature, which allows Prime members to shop directly from merchants' online stores with fast, free delivery and a seamless checkout experience.

3. Enjoy fast, free delivery with Amazon, including Same-Day or One-Day Delivery options.

4. Create a wishlist to easily track and add items when the Black Friday savings go live.

5. Keep an eye out for Lightning Deals, which are limited-time discounts on specific products.

6. Earn more rewards with the Amazon Store Card and Prime Visa during specific promotional periods.

• From November 17th to 27th, Prime members who hold a Prime Visa card or Prime Store card can earn more by selecting "No-Rush Shipping" at checkout on Amazon. By doing so, they will receive an additional 1% cashback on their orders (bringing the total cashback to 6%).

7. Save on in-store purchases at Amazon Fresh stores with discounts for both regular customers and Prime members.